The floodwaters spared nothing, soaking their furniture, rendering household appliances useless, and destroying the newly-purchased school books
Fashion has always been an intrinsic passion of mine. As a student, I began exploring my skill set and conditioning my knowledge about fashion by making outfits for my nieces and other little children in the house. It was the presence of young girls in my family that ignited my passion, and it was the appreciation of their outfits that instilled in me the strength to continue my journey in the field of fashion.
It's been rewarding. Being a small-scale business, our outfits have traversed locally and even though there have been many trials and tribulations along the way, we have experienced exceptional moments of success too. I am a strong believer in the notion that there is always room for improvement and that learning is an on-going process. I have always intended to keep my business small-scale so that it is manageable and allows me to juggle my life at home while simultaneously spending time in the workshop and focusing on the quality of what I produce.
Inspiration stems from many different facets of life. Sometimes it is merely a new colour or shade that captures my attention. At other times, my inspiration is sparked by a new fabric or texture that propels me to mix and match different materials. Sometimes, it is the surroundings, or change in weather. My goal is to always create outfits that are simple, practical yet elegant and the inspiration for these are usually stirred by nature.
In my opinion, the fashion industry in Pakistan is flourishing right now. There are many upcoming designers and thriving competition. However, I believe that many designers are moving away from our cultural values, and steering towards Western culture. By adopting characteristics of Western fashion and injecting them into our traditional clothes, I have observed the unfortunate diminishing of authentic Pakistani tradition displayed in our fashion industry. For me, weaving tradition into my clothes, and my long dupattas is a top priority as the rich Pakistani culture is something very close to my heart.
My design ethos is one that showcases the significance of Pakistani culture in outfits, coupled with the importance of fine, intricate work. I ensure that my work is neat, seamless, and of course, delivered on time. I aspire to always keep my customers happy and content so I put in all my effort to produce a replica of what they have in mind.
Yes, many designers inspire me in different ways. Some of my favourite designers include Bunto Qazmi and Elan, both of whom fuse traditional work with a modern touch to generate fantastic outfits.
Fantastic! It was my very first time displaying my work internationally and fortunately, the response was great, motivating me to work even harder and persevere to craft new exquisite designs.
I am a strong believer in moderation. If I had to put a face to my aesthetic, it would not be a celebrity. Instead, the face would represent anyone, a normal human being to reiterate the idea that my clothes are perfect for everyone and anyone. They are not tailored to suit just celebrities and models - instead, they represent someone more realistic. I feel it is also important to establish that to match my aesthetic, my criteria do not include someone model-like, or someone of size zero - but instead a spectrum of sizes, to ensure I do not stereotype my customers to only suit specific body types or social positions.
The floodwaters spared nothing, soaking their furniture, rendering household appliances useless, and destroying the newly-purchased school books
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